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Perera, A. D. C. and Samarakoon, S. M. A. K. and Wanninayake, W. M. C. B. (2021) Theoretical Linkage between Theories of Social Comparison, Brand Congruence, Self Concept and Social Indentity. Asian Journal of Advanced Research and Reports, 15 (3). pp. 19-28. ISSN 2582-3248