STM Article Repository

Large Language Models (LLMs) are revolutionizing the way conversational marketing and communication are integrated into digital engagement strategies. This paper explores the transformative power of LLMs in enhancing digital interactions, offering a critical analysis of their role. We delve into how LLMs are reshaping customer experiences by introducing personalization and improving communication efficiency through automation. Our examination reveals the diverse applications of LLMs within marketing strategies, highlighting their role in boosting consumer engagement and satisfaction. Nonetheless, this innovation is accompanied by challenges such as ethical concerns, privacy issues, and technological limitations amidst the prevailing enthusiasm. Amidst these obstacles, we envision a future enriched with varied interactions and boundless creativity. Looking ahead, we discuss the potential influence of LLMs on the evolution of conversational marketing, underscoring the need for algorithmic precision and seamless integration of interaction types. We anticipate a future dominated by LLMs, which promise to redefine consumer communications in the digital realm. However, we stress the necessity for careful management and ethical frameworks to guide the use of LLMs in our digital narrative. The advancement of LLMs signals a paradigm shift in marketing practices, offering new avenues for engagement and personalization, and heralding a new phase in consumer relationship management.