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Mundu chilli is a popular variety of chilli grown in Tamil Nadu, India. One of the key factors driving the spread of Mundu chilli cultivation in the region is the favorable agro-climatic conditions. The study was conducted in the Ramanathapuram district, where the most cultivable Mundu chillies are grown. An ex-post-facto research design was used for this study. Using a proportionate random sampling method, data were collected from 150 respondents across a major Mundu chilli-growing district. The results showed that the majority (98.67 percent) of the cultivators spread the cultivation from growers to growers due to high market demand and profitability, favorable conditions, and strong community networks facilitating peer learning and support. various factors perceived by Mundu chilli growers as influential in spreading the cultivation of Mundu chilli. The primary factor was the suitability of the chilli for local growing conditions, perceived by 96.67% of the growers. Factors like less manure requirement, income from by-products, reduced pest attacks, and reduction in labor costs were also noted but ranked lower in influence. The analysis of these factors has shed light on the complex interplay of agricultural, economic, and environmental dynamics. This study provides valuable insights for policymakers and stakeholders to enhance the spread of Mundu chilli cultivation, thereby contributing to the agricultural development and economic well-being of farmers in Tamil Nadu.